Maintaining a blog or a social media account for a business is a lot of work. You need a steady stream of great content to keep people engaged and to encourage your audience to share your content. If you’re like most people, however, you don’t have the time to actually create that much content. Luckily, you don’t have to create every piece yourself: sharing content created by others is a great way to supplement your posting schedule. But where can you find the engaging and relevant content you need? Here are 6 ideas for finding content that ticks all the boxes.
Follow Industry Leaders
The easiest way to find great content is to follow what the leading influencers in your industry are doing. When they post something that’s relevant to your audience, share it, along with some brief commentary, and invite your audience to comment.
Make it easy to track industry blogs by using a feed reader such as Feedly, which allows you to sort and organise your feed content, and helps you find new blogs too.
Check Out Your Competition on Social Media
What are your competitors posting, and where are they looking for curated content? You don’t necessarily want to post the exact same things that your competitors do, but checking out their blog or Facebook page is a good way to find some new content sources.
Ask Your Audience
Your audience is always a great source of information when you’re looking for ideas on what to write for your own content. But they can also provide some input when it comes to finding shareable content. One way to do this is to create a post with a blog round-up or something similar, where you list all of your favourite relevant blogs. Then, encourage commenters to share links to their favourite blogs. Asking questions helps boost engagement, and you’ll end up with a few new places to look for content to share in the future.
Track Social Media Hashtags
Most social media platforms—including Facebook, Twitter, Pinterest, and Instagram—make it easy to find content with a hashtag system, so this is an ideal way to find posts and links to share with your own audience. It’s also perfect for finding new and trending content, which helps ensure your social media pages are fresh and relevant.
Another useful tracking strategy is to create a private Pinterest board for saving content you want to share in the future. For this one, the idea is to save pieces of evergreen content that are likely to remain relevant in the long term. When you need a curated-content post and you’re stuck for ideas, you can then check this board for something to share.
Explore Content Curation Tools
Content curation tools are a great way to find lots of content, but as always it’s crucial to make sure the content you decide to share is highly relevant to your audience. With tools like these it’s easy to get overwhelmed with the sheer volume of content that’s out there, but with a good specific set of keywords you can make sure you’re not wasting time wading through irrelevant content.
DrumUp: Input keywords into a search field to find new content recommendations. This one allows you to share content directly to your social media accounts, which can be a great time-saving measure.
Content curation tools can also help you share news in new and interesting ways. Storify is a unique tool that allows you to collect and curate tweets, images, articles, blog posts, and other forms of content to create a new story. Sharing a Storify link is a fresh way to share conversations and news, and add your own take.
Pocket and Evernote are two curation tools that allow you to save links, images, and pretty much anything you can find on the internet. These tools don’t necessarily help you find new content, but they’re both very useful for helping you save and organise notes, articles, and more.
Subscribe to Relevant Newsletters
Even if you use content creation tools and a feed reader to find and organise content, the sheer volume of content that comes out on a daily basis means it’s easy to miss something great that you readers might really enjoy. Subscribing to newsletters is a great way to make sure you don’t miss out on a potentially great piece of shareable content.
If you can’t find any great newsletters in your industry, this might just be a great opportunity to create your own newsletter and expand your audience even further.