One of the perennial problems for bloggers and website owners is the need to add fresh content on a regular basis. There comes a point for every blog when the basics have been covered, and it’s time to start putting your own spin on things. Here are some quick tips for getting your creative juices flowing and generating content ideas.
Develop a Mind Map
A mind map is a way of representing a topic or group of topics in a graphical way. It’s useful because it gives you an overview of how different topics and concepts fit together, and it can also be a good way of generating content ideas.
Start with a single word, a concept, or a phrase, and just let your imagination take over. Also note that mind maps can be useful for planning individual posts and articles, too.
Check the News
Creating Google alerts that are relevant to your business can be a great way of staying abreast of what’s happening in your industry, and giving you a steady stream of potential topics.
Create a Survey
One of the best ways to give your readers the kind of content they want is to simply ask them what they want. Create a survey or simply ask questions on social media, and find out what kinds of questions your readers have—then create a series of posts to answer them.
Review a Product
Product reviews are always popular, and these days most people rely more on reviews than they do on advertising to help them decide whether or not to buy an item. Think in terms of a book, productivity item, or even software, that’s relevant to your industry. Try it out, then write about your experience.
Profile or Interview Someone
If your audience is interested in what you have to say, chances are they’ll also be interested to read about other people in your field. Profiles and interviews can make great occasional content, and interviews can be ideal for podcast content too.
Write a Listicle or Roundup Article
These kinds of curated-content posts are definitely not for frequent inclusion—it’s always better if the majority of your content is original—but a regular review of new content in the field is often a popular post style, especially if you have a knack for finding content that hasn’t been widely shared.
Update an Older Post
If you have an extensive archive, it’s often useful to highlight old content for your current audience. Not everyone looks through archives when they start following a new blog, so it’s definitely worthwhile updating and republishing older work.