Some people are born shoppers. They know what products are in, and they know where to find the best bargains. Mobile devices are great for allowing everyone to be what Google has dubbed “supershoppers,” those people who somehow manage to find the hidden gems in every retail sale. (more…)
As of the end of September, the Penguin series of updates is now a part of the core Google search engine algorithm. Designed to penalise spam linking and other black-hat SEO linking techniques, (more…)
For small and medium-sized businesses—especially those that have to compete on a national or global level—it can be extremely difficult to get an edge in search engine rankings. (more…)
Maintaining a blog or a social media account for a business is a lot of work. You need a steady stream of great content to keep people engaged and to encourage your audience to share your content. (more…)
Optimising your business website for search engines can be time-consuming, and if you’re getting into PPC advertising it can get expensive too. Luckily, there are several easy, free tools out there you can use to improve your SEO. (more…)
Have you started a blog for your business, only to abandon it after a few weeks? The amount of work that goes into maintaining a blog is surprisingly high, and if you’re new to the process you may be making one or two mistakes that are costing you time or traffic.
The dynamic nature of pay per click campaigns makes them hard to master, and the necessity of saying everything you need to in a scant few words makes it even more so. One of the most effective things you can do to increase your PPC success is by injecting some emotion into your advertising text, and that’s something you can do effectively even when your ad space is limited.
Both the online and offline advertising markets are heavily saturated, and it’s increasingly difficult for advertisers to stand out in such an environment. (more…)
Writing Adwords advertisements is not as easy as it looks. With a total of just 95 characters to work with, you have to create an advertisement that’s engaging enough to entice people to click—and those character limits put a lot of restrictions on what you can do. (more…)
One of the core concepts that makes digital outreach work is that it’s a value exchange, where the parties involved all get something they need out of the relationship. (more…)
The widespread use of social media has, over the last five years, prompted Google to make influential changes in its search engine algorithms. (more…)
Establishing an online presence is a must for any business that wants to stay competitive, but these days there’s more to it than just having a website. (more…)
Facebook, Twitter, Instagram, Pinterest, LinkedIn, and more: they’re all useful platforms for businesses looking to enhance their online profile, but not equally so.
Developing a sound social media marketing strategy can be great for brand recognition and customer engagement, but there are plenty of mistakes that can be made along the way. (more…)
Influence marketing is one of the “next big things” for driving blog and website traffic, and increasing your own brand’s influence with a target audience. (more…)
The first time a shopper visits an online store, the chances of them buying something are approximately 2%. What happens to the other 98%? (more…)
The idea that “content is king” is almost as old as the internet is, and while the way people search for and use content is always evolving, the content itself is still the most important thing when it comes to attracting website traffic. (more…)
2015 saw the world reach what has been dubbed the mobile tipping point. As of that point, more people are accessing the internet using mobile devices than desktop or laptop computers. And as a result, the way we design websites is changing. (more…)
Online marketing is more than just another branch of advertising. It’s also about building a strong collection of digital assets—intangible assets they might be, but still incredibly valuable when used in the right way. (more…)
A/B testing can be a great way of improving your digital marketing efforts. It can help you improve website copy, sales emails, and other marketing strategies, and it’s also a great way to test your PPC advertising to improve click-through rates. (more…)
One of the perennial problems for bloggers and website owners is the need to add fresh content on a regular basis. There comes a point for every blog when the basics have been covered, and it’s time to start putting your own spin on things. Here are some quick tips for getting your creative juices flowing and generating content ideas. (more…)
Good SEO practice is constantly changing, and what worked even a couple of years ago isn’t necessarily the same strategy that will be successful over the coming year. While the importance of content is a constant you can rely on, what has changed is what constitutes good content—the kind of content that Google loves and ranks highly. (more…)
The way Google reviews and ranks websites and web pages has changed enormously in the last decade, and even in the last year or two. So, even if Google favoured your content a couple of years ago, there’s no guarantee that your site will continue to feature prominently in search results. (more…)
Developing a social media marketing strategy can feel extremely daunting if you’re new to the idea. You may already have some goals in mind, but no idea about how to achieve them. Or you may not even be sure what you want to achieve with social media, but just feel that it’ll be a good thing for your business. The question is, where do you start? (more…)
In the eyes of most advertisers, print is no longer the be-all end-all: these days, the industry is more focused on digital marketing and TV advertising. Despite this, print still has its uses, and while print isn’t number one any longer, it’s still an effective way to support a digital-focused marketing campaign. (more…)
Few online marketing tactics are more effective than digital marketing. In this strategy, you combine quality website content with social media and other methods of drawing in site traffic. It’s an approach that’s effective for almost all organisations that use it, and it’s also both cost-effective and time-efficient. A digital marketing strategy has four distinct stages, each of which is essential for success. (more…)
Organisations of all sizes, in all industries, can benefit from social media, but it’s of particular benefit to small businesses. Smaller companies don’t have the advertising budgets to compete with big brands, but they have a chance to make a real impact on Facebook or Twitter. (more…)
Pay-per-click campaigns, which allow you to purchase advertising on search engine results pages, can produce incredible results. The cost can be prohibitive for a business with a small budget, but even a small budget can go a long way if your PPC campaign is designed and managed with care. (more…)
No matter what industry you’re in, and no matter what your company does, outreach is a vital part of success. This principle is valid in both the online and offline worlds, but curiously enough, many people fail to understand the importance of outreach for digital marketing, even if they’ve mastered the practice offline. And that means they tend to make some very simple and easily avoidable errors when they get started online. (more…)
Good SEO tactics are of huge benefit for any organisations with an online presence, simply because getting your website on the first page or two of search results are all but guaranteed to give you big traffic boosts. Some SEO strategies are fairly complicated and require a range of analytical tools and know-how, but there are also many strategies that are easy to implement and can have big results.