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Writing Adwords advertisements is not as easy as it looks. With a total of just 95 characters to work with, you have to create an advertisement that’s engaging enough to entice people to click—and those character limits put a lot of restrictions on what you can do. Writing Adsense ads is definitely an art form, and it’s one that’s not easy to master. These four simple tips can help you give your next ads a much bigger impact.

Writing Adwords advertisements is not as easy as it looks. With a total of just 95 characters to work with, you have to create an advertisement that’s engaging enough to entice people to click—and those character limits put a lot of restrictions on what you can do. Writing Adsense ads is definitely an art form, and it’s one that’s not easy to master. These four simple tips can help you give your next ads a much bigger impact.

1) Ask a Question

When someone asks you a question, your first instinct is to think of the answer. It doesn’t much matter what the question is, it’s just a natural reaction to being asked. So asking a question in an ad is a very effective way of generating clicks, simply because the act of asking the question starts up a dialogue between you and the reader.

2) Solve a Problem

Everyone has problems, and when we use a search engine, it’s either because we need information, or we have a problem that needs solving. Offering a solution to a problem is more effective in advertising than simply offering information, and generally allows you to be more succinct, too.

3) Include Statistics

Most people, when they read statistics, are inclined to accept them at face value, without verifying whether they’re true. So if you have a favourable statistic you can include with an advertisement, it’s an excellent incentive for getting more clicks.

4) Add a Call to Action

Within those 95 characters there’s no room for extraneous details, but a call to action is definitely not in that category. It’s an essential part of any Adwords ad, and adding a simple “Buy Now!” can, believe it or not, make all the difference in how well an ad performs. Just like a question does, a call to action triggers in the human brain a desire to respond, and can dramatically increase click-through rates.