What is PPC?
PPC (pay-per-click) refers to a type of marketing where you pay a small fee each time your advert is clicked online. In contrast to SEO, PPC allows you to pay to get traffic to your website instead of earning visits organically.
Why should you be doing it?
PPC campaigns give businesses the opportunity to generate acquisitions (sales, leads, enquiries etc.) One of the main advantages of PPC is that you can start to see results very quickly, unlike SEO and social media which are effective but long term solutions. When you run a PPC campaign it’s likely that you’ll start to see results in terms of traffic and conversions almost immediately which makes it a popular technique. Google Adwords is one of the most popular platforms for a PPC campaign, allowing companies to create adverts which appear on Google’s search engine.
How can Gluhub help?
At Gluhub we create PPC campaigns that deliver. Our knowledge and expertise ensure that your campaign is optimised for your business and its audience to ensure you see a valuable ROI.