Good SEO tactics are of huge benefit for any organisations with an online presence, simply because getting your website on the first page or two of search results are all but guaranteed to give you big traffic boosts. Some SEO strategies are fairly complicated and require a range of analytical tools and know-how, but there are also many strategies that are easy to implement and can have big results.
Use Social Media
Off-site ranking factors—such as social media mentions—are increasingly important for SEO, and social media is also an essential part of inbound marketing strategies.
In fact, social media ranking factors such as Facebook shares, likes, and comments, Twitter retweets, and even Google+ mentions, are now some of the most important overall ranking factors, on a level comparable with many on-site factors. If your organisation doesn’t have one or more social media profiles, you’re definitely missing out on sales and brand-building opportunities.
The easiest and typically most productive way to go about this is to establish a presence on Facebook, and use your own site’s content, industry news, and other information to attract an audience. It may seem like a big task, but it’s easy to set up a social media account for your organisation, and with good planning it’s easy to maintain too.
Refresh Your Content
If you have a website up and running with content, you’ve already made a good start. But what do you do if you’re unable to write new content, or hire someone to do it for you? Even a good site will start slipping in the ranks if new content isn’t added on a regular basis.
Even if you can’t add new content, you can still refresh—and perhaps even improve—what you have with a few simple additions.
- Check for simple problems such as broken links and typos
- Add more internal links
- Add or change headings and subheadings
- Add new information or keywords to content to reflect any changes in your organisation; for example, to highlight a new product line
- Change up keywords that aren’t performing
- Add new product images or video content
- Add social proof factors such as testimonials to product pages and other content
Many small businesses that establish an online presence make one crucial mistake: they target nationwide or globally, rather than locally. But when they do this, they’re missing out, simply because many people use the internet to search for businesses in their local area.
Adding location-specific keywords doesn’t necessarily increase your traffic overall, but it does help you attract geographically-relevant traffic, which means more of your site visitors are potential customers.
Just as important, it helps you target people when they’re in the middle of the decision-making process. Increasingly, people use their mobile devices as a means of finding product information such as reviews and prices when they’re actually shopping in-store. Providing that information for potential customers can help them make buying decisions, and tip the balance in your favour.