Have you started a blog for your business, only to abandon it after a few weeks? The amount of work that goes into maintaining a blog is surprisingly high, and if you’re new to the process you may be making one or two mistakes that are costing you time or traffic.
Create a Consistent Posting Schedule
The internet is full of abandoned blogs, created by owners who never make it past the first week or two of posting. One of the main reasons why people start and then abandon blogs is that they begin by posting every day, or multiple times a day. They then get burned out almost immediately, because they think they have to maintain that schedule in the long term.
In fact, for most blogs, there’s absolutely no need to post every day. If your blog is part of your business website, a consistent posting schedule of 1-3 times a week is more effective and much easier to maintain. Posting less frequently is fine too. If your readers know they can expect from you a thoughtful, well-researched and well-written piece once or twice a month, sticking to that schedule is just as effective as churning out several pieces a week.
Make Your Content Shareable
Shareable content is content that people want to tell their friends and family about, usually by sharing it on Facebook, Twitter, and other social media platforms. There are two essential factors that go into making content that’s shareable:
· Making content that people want to share.
· Making content that’s easy for people to share.
The first aspect is all about what you write. Here is where you find out what your customers want in terms of content, and give it to them in a way that makes them want to tell others. Writing blog posts that are relevant and useful to your target audience is the way to go here. It definitely helps to have a good understanding of what your target audience wants to read about, but when you’re starting a new blog this is often a matter of trial and error. Try a few different post styles and subjects, and take note of what kinds of posts get the best results.
Promoting your content on your business’s social media platforms is one vital way of making your content easy for people to share, but it’s not the only way. It’s also important to make sure the content that appears on your blog can be shared from the blog itself. This typically means adding widgets that allow people to post a link on sites like Facebook and Twitter, or sending a link via email. The easier your content is for readers to share, the more likely they are to do it.
Vary Your Content-Length
How long should an average blog post be? There are two schools of thought here. One is that people prefer their information in small chunks and don’t want to have to scroll down to read long posts. The other is that people don’t want short, scanty content and instead want something a bit more substantial.
The truth is, both of those points of view are right. It’s not that people want one or the other, it’s that they want a mixture of both. So don’t feel like all your posts need to be a particular length: the key is to write just as much as you need to in order to get your point across, whether it’s 100 words, 500, or 1,000.
Of course, that doesn’t mean you can publish a 5,000 word blog post and expect it to get read to the very end. If you have a piece that’s more than a couple of thousand words, there might be a better platform for it than a blog post—for example, turn it into a mini eBook or white paper, and use it as an incentive for signing up to your mailing list.
In short, vary your post lengths and don’t focus too much on trying to write content of any particular length. This is the best approach for several reasons: it means you don’t waste time trying to a hit a particular word count, and you’re not tempted to pad your writing with extra words to make a piece seem longer.
Most importantly, when you write this way your content is naturally more readable, so it resonates more strongly with your audience and makes it more likely you’ll get the results you’re looking for.